Some things make a website design good. Some things make them bad, and some things make them ugly. Checklist for measuring your website ugliness.
- When you ask people if they like the business or personal website they say, “It works… I guess.”
- When you look at your website it reminds you of the late 80′s.
- When you compare it to other related websites, you don’t want to do the comparison again, ever…
- You don’t want to use it either!
- Every time you mention your website as a reference you are hesitant.
- You actually forget the URL to your website!
- Show a lack of understanding about HTML or how to design graphics for the web.
- Convey the wrong message. (as in… they are supposed to be invitations to join, but send the wrong message)
- The text and graphics look misaligned (or “whopper-jawed” as grandpa used to say)
- Not inviting or relevant.
- Are poorly written, stodgy, or too “Unreadable”
- They are designed or managed in such a way as to become unmanageable and unutilized.
- No visitors at all.
- Have content that’s out of date, and/or has too many dead pages or graphics.
- Nobody cares about your site.
- Your website banners are pixelated (and not in the cool way).
- Unorganized Content Layout.
- Bad Website Navigation.
- Inconsistent Interface Design.
- No ROI (Return of Investment)
- There was a recent study that showed how 90% of users would not return to a website because of its ascetics! That means if your business, organization, a personal website is ugly you are guaranteed 90% percent of the people who visit will not return. Are you ready to let this happen?
Sometimes the design of your website is left in the hands of the wrong person. I have heard story after story of websites being done by the brother, cousin or friend. This usually leads to poor design and lack of time committed to making the website intuitive because the volunteer is not a real designer. When you bring in a friend or brother in to design your website it’s hard to say NO to their work, which can cause the website to suffer. Are you willing to let 90% of your users go because you want to still use your cousin or brother?
Also, any person or firm that offers cheap website designing services might not necessarily be the finest selection. There are a lot of not quality websites out there and there are many improper websites that are still being designed while costing thousands of dollars for businesses since they pay twice in the end. Thus, when you find a cheap website designing service, don’t rush and immediately hire it or else you will regret it.
If your website is one of these “bad and ugly” ones, don’t email me asking for an apology. The person who created your site -or the people who didn’t help create it should apologize to you. There is no excuse for “bad and ugly” when “not so bad” is very easy to attain.