Top 10 Excellent Reasons to Hire a Freelance Website Designer
If you’ve been scared about using freelance website designers in the past, here are some facts on why you should consider using one to design your website today. Professional Web Designers can be found all across your country or around the globe. The challenge for you is to find one whose work you like and one that fully understands the marketplace.
Here are the top 10 reasons why you should hire a freelance website designer:
1. Greater Flexibility
A professional website designer can analyze your business to make the most appropriate suggestions for your business’ specific needs. The developer can then implement matching solutions using industry standard technologies.
2. Technical Expertise
Even with the most robust, feature-packed Web development software packages available today, there is a tremendous learning curve involved in developing a technically sound Web presence. A professional website designer will stay abreast of current technology trends to ensure that your Web site loads quickly and is accessible across a wide range of platforms.
3. Time Savings
Web development is very detail-oriented work that requires time resources that might not be available to your small business or organization. Outsourcing your Web development projects to a professional website designer will allow you to focus on what’s most important to you – your business.
4. Integrated Marketing
Too many small businesses fall victim to the “build it, and they will come” philosophy. A professional website designer will integrate proven marketing techniques into the Web development process to ensure that sites receive targeted traffic and generate leads or sales.
5. Improved Aesthetics
A professional website designer can analyze your existing promotional materials and integrate these elements into a coherent design for your business’ Web presence. This allows for a more custom marketing presence that can be obtained by using templates included with off-the-shelf software packages or online services.
6. Cheaper than Hiring Full Time Staff
Hiring a full time member of staff is expensive and inflexible, especially in terms of web design as once a site is finished it’s unlikely that a full time position can be sustained on just site updates alone. A freelancer, on the other hand can scale down their involvement with your site, or their involvement could cease entirely in favour of someone with a different skill set depending on your needs and the needs of your business.
7. Cheaper than a Web Design Company
A web design company by its very nature has high overheads and requires support staff to help it run, so it is quite normal that a freelancer will cost a lot less than hiring a company or agency to complete the work on your website.
8. Better Budgeting & Cost Control
A traditional Web Design company will be more interested in larger projects as their services are by nature less scalable, it simply isn’t worth their while to take on smaller projects. In contrast a freelance web designer values projects of all sizes and can offer bespoke services to suit the ideas and needs of the individual client. A good Freelance Web Designer will help you to manage the costs of the project, suggesting ways to cut costs if appropriate.
9. Bespoke Content Management Solutions
Content Management Solutions (CMS) allow a client to easily add to their website after it has been developed, the normal way to offer CMS is via a bespoke solution. As freelancers are more flexible they can offer alternative solutions to managing web-based content, such as cheap third-party solutions (depending on the technical ability of the client) and low-cost ongoing site management.
10. Dependent on the work that you provide
A freelance web designer is more likely too; care about each project, treat you with respect, return your calls, notify you promptly if problems arise, keep in contact and deliver the project on time, and by nature more able to offer a flexible service to suit the needs of their clients, they are usually able to choose their work schedule and have the ability to work out of normal office hours if required.
Where to Find Professional Web Designers?
Where do you find these elusive freelance designers? This is a challenging task, but well worth the effort in the end. More often than not, you will find freelance web designers through your contacts. Ask your clients if they know of anyone who does professional freelance work. Another consideration is whether you feel comfortable with a designer working remotely from another city or from another country. If you don’t necessarily need to meet in-person, you can conduct a web search for freelance designers, and find a range of results.
Experience and Portfolios
Once you find a couple of potential candidates, and before you send out an RFP, you should explore their resume and portfolio. You want to hire someone who has valid and extensive experience in building professional websites, not sites only for friends and family. Most freelance designers will have some sort of portfolio online. Many will also have a service page which outlines what type of work they provide, which usually has a direct correlation to their experience and skill set.
Important! Choose wisely, hire a web designer with a solid experienced and very knowledgeable in web development and marketing, with proven track records and with excellent recommendations given by his or her satisfied clients.
RFPs and Contracts
Depending on how much time you have or want to spend on this project, you may want to put out a formal Request for Proposal (RFP) to a couple of freelance designers. This RFP will give you a good idea of the cost differences between the designers. Be sure to outline exactly what you want from a website, and expect the designer to provide. As part of the RFP process, don’t be afraid to ask for references. Check up with current and past clients to see if they were satisfied with the designer’s work, process, communication, and delivery. This will help you narrow down your choice more quickly. Once you have decided on a designer, you will want to draw up a contract. Most designers will already have one ready to present to you outlining the scope of work, rates, what additional work will cost, deadlines, maintenance, etc. Be sure to have an area in the contract that outlines sign-off points, by you the client, on approval of work. This keeps both sides accountable and keeps surprises at a minimum.
Who will update your website? Will you have to pay for each additional change, or will you work out a monthly flat rate for website maintenance? This is something the designer will probably bring up during the contract negotiations, but you should be prepared to make the decision. The biggest question for you is: do you want to do the updates or just send them off to have someone else do them? If you don’t want to pay for maintenance, you should consider building into the contract that the development will be done in a way where you can use a CMS (content management system) to do updates. One example is WordPress. WordPress will allow you to navigate through your website in a browser-like environment and then allow you to edit the content online, directly from your web server. WordPress has a set of toolbars that are very similar to Word or WordPerfect, which allows bolding, italics, link creation, bulleted lists, and more.
Working with a freelance Web designer can be a great experience. The biggest advantage to hiring a freelance web designer is that they will bring to contribute fresh ideas to your project and unlike companies that are focused solely on the legal profession and all of its stereotypes, a freelance designer will bring a diverse set of experiences and designs from which you may choose. Freelancers may represent better value for money. With a freelancer, there are rarely any hidden fees, nor many complex contractual details to overcome before the project can begin. A good freelancer will add value beyond the site design and will strive to leave a good impression, as their reputation is in the balance.
Hiring a professional web designer can create dramatic changes in your business, organization or personal website visibility, as well as he uses to maintain your website design according to changing trends of the market and keep your website competitive for a long time.
Hiring a professional web designer can create an eye-catching website design that helps in getting high rankings in popular search engines as well as proper marketing of products & services. Winning the market by demanding presentation is achievable by good attractive website design that helps your business to achieve the ultimate goals.
Hiring a professional web designer is altogether a positive gesture in terms of getting your website the true recognition and success that you deserve!