There are a lot of serious reasons why a certain website does not serve the purpose of why it was made into existence. Thus, all of its visitors do not live up to their expectations in looking for the information they need. Here is a list of the most prevalent grounds. If your site does have one, or some, or all of these “should never be’s”, you might want to consider a serious “retouch”, if not a complete “facelift” of your web presentation and content.
1. The site seems not existing and nowhere to be found
If your site is so nearly impossible to be found by anyone, what purpose is it doing for you? That’s a very severe problem! You should seriously consider a web hosting service provider.
If the problem is not too much technical in nature, then website marketing including search engine optimization (SEO) and directory submissions can do the much-needed improvement and wonders; so with links to your site which can come from other sites. And you must not forget the use of classifieds, postcards, and emails. Being a spammer is a big no-no!).
2. The site doesn’t give the readers a 3-second first impression feeling
Recent studies revealed that people form an opinion of a website within the first three seconds of looking at it. If you’re trying to sell a product or service, an exciting perception should be created in the reader’s mind right at the start of the site.
Your website doesn’t have to be a masterpiece, but it does have to look at least good. Remember the saying, “the first impression lasts.” The first impression creates a lot of positive thoughts on potential customers; it makes them go on reading until the end of the webpage.
3. The links create misunderstanding and confusion because they are incorrectly named
Your site’s navigation links should be short, descriptive, and specific. It should not be too long, poetic, and vague.
For example, if you have a page containing contact information, the link to it should say: “Contact”, “Contact Us”, or “Contact Info.” The phrases “My Information” or “Concerning an Address” or “Reach Out” all sound nice — but are vague nomenclatures.
4. Obviously, a site has a lot of outdated figures and information
A website that still promotes a series of events that happened long ago creates negative impressions. It suggests distrust on the part of the visitors who would think that going on to the rest of the information on that site is just a waste of time.
Here, you can have a web redesigner create a “content publishing system” to be integrated with your site. While this is the most expensive solution that can be done, it would surely be most customizable and easy to use.
Some people also use a kind of mass-produced content publishing system. This is a web log system popularly known as “Blogs”, and its purpose is to keep their events listings up to date.
5. The body text of the site is too intense and crowded
Reading texts on a computer screen is tough on the eyes than reading from a piece of paper. The font shouldn’t be too small or too large, and the typeface should be one that’s easy to read on the screen.
6. The site doesn’t create a “move” for visitors to do something
If you are selling a product, the site needs to let viewers automatically click a link to buy the product. If you’re selling a service, then the viewers must be made to click something to submit a form that will ask you to send them free quotation or whatever information they need. If your site is a free information reserve, potential clients must be asked to create an account with you in order to access their needed information.
It doesn’t follow that your site’s text should contain only of one link that says “click here to buy now.” The corresponding link should be strategically placed somewhere on your site, and the rest of the site should lead to it. The links should be spelled out for the clear understanding and convenience of the viewers. It will be helpful to have that link on more than one page of your site in a variety of ways.
7. The look of the body text is “overactingly” colorful and the picture backgrounds are over-textured
The body text on your site should usually be black on a plain white background. Occasionally you can have other colors – that is, it should only be done if there’s good contrast; it should never-never be overdone. The color of header texts should always be a stand-out as much as possible.
If there is over texture or picture behind your words, it makes the words very difficult to read; visitors tend to stop and close your site.
Making things easy for your users is strongly a MUST. This is why we should get rid of the textured or pictorial backgrounds. If you can’t help but do it, it should be done in areas where there are no foreground texts.
8. The site doesn’t observe or apply picture optimization rules
If your site is full of huge pictures that take forever to download — and look bad once they are downloaded — viewers would tend to “kiss your website goodbye”. They would forget sticking around to form a great opinion of the service you intend to offer.
You shouldn’t just take your unadulterated digital camera or scanned pictures and post them online. You should first crop them, resize them into smaller ones, color them, level-balance them. They should then be optimized into small file-size cuts.
9. The site is hosted through another free service — if not Multiply
There’s nothing wrong with free hosting if your website is of a personal nature, but, if your site is for official business, it has to be in full-service (paid) hosting. Free hosting usually puts other business ad banners on top of your site, and so generally the maneuver becomes very slow; and most importantly, it makes your website looks very cheap and unintelligently designed.
10. Visitors lose patience and become uninterested to return to your site.
You should give visitors every reason to return to your site — whether it is a great article or seasonal coupons, or a blog. Make your website an important part of your customer’s lives.
11. Your website looks just like any ordinary competitor’s websites
How unique is your website? If someone is researching a product category such as yours, will they stick over your website? Does it have something your competitors don’t have — such as useful articles or better designs?
12. The website representation doesn’t reflect the company’s image.
Sometimes it is the use of colors, typefaces or special artwork that makes your website reflect your image. If your customer buys your product because it is fun – do you come across to them as fun? Whether your company is conservative, elegant, innovative, kid-friendly or something else, be sure to make your website fit.
Summary: All the good advice in the world won’t make a difference if you don’t act on it.